The most comprehensive program for branding and marketing your farm taught by a shepherd for shepherds with a detailed easy to implement path to guide you.

If you own a farm, then you probably already know 
there are 3 challenges most shepherds struggle with...

  1. being sustainable without dipping into personal savings
  2. being recognized, among all the gazillion other farms out there, and 
  3. finding loyal customers.

You also know shepherding...

  • is often scoffed at in terms of being profitable
  • takes the brunt of many jokes about throwing your money away at farming

 

If you are ready to prove these statements wrong then let me help you take all of your amazing skills and talents,
and take your farm business to the next level of profitability

If you are... 

then, you are ready to take my course on farm marketing,
Branding Your Farm for Success!

Are you serious about becoming a profitable farm?

Keep reading  for how I can help you!

Shepherds Who Have Worked with Me


I did not know a lot about branding my farm before taking this course. This course provided specific ideas, tasks, worksheets , motivation and direction on exactly how to brand my farm. I learned that implementing all of the concepts discussed in the course can lead to a successful farm business. The information on websites was particularly informative. My website has a lot of beautiful photos but did not give a good idea of who we are and where we are headed. So I found that material especially helpful. Also, the task of writing a mission statement , vision and core values was enormously helpful at the beginning of the course and was well positioned to guide one through the rest of the information. The course was excellent; well thought out and planned.

 
 

I just want you to know how much you have helped me with answering my questions and the amazing blog posts you write. You can eloquently explain things and they seem to come at the right time.

I wish I had known about this course (Branding Your Farm for Success) before I spent more money to accomplish just what this course is offering. 

About a year ago I hired somebody to help me develop a new farm Logo, provide me with a Branding board and help me set up my farm business on Instagram. I love my new LOGO and I have a nice branding board to work with but what is truly lacking in this package is the follow up and the education piece.

What really excited me about Kim's package is that she is a farmer teaching another farmer and she is teaching the motions of setting up systems with tools to stay organized and focused.

What really excited me about Kim's package is that she is a farmer teaching another farmer and she is teaching the motions of setting up systems with tools to stay organized and focused.

 

Stephanie

Shepherd

Stephanie

Shepherd

Different Learning Styles

I know that we do not all learn the same way. Some folks like built in accountability and one on one support while others prefer to learn independently without extra guidance.
In order to meet your particular learning style, I have created two different course options:

Option 1: Full Course Access PLUS Monthly Shepherd Mentoring for 6 months, PLUS an hour of one on one consultation, PLUS a community forum! 
This option is for the person desiring all the support and guidance available. This option provides accountability to keep you on track and focused. Option 1 may be paid in one installment or two monthly installments.

Option 2: Full Course Access with NO Support bonuses. 
This option is for the person who loves to work independently and doesn't need the extra guidance and support. This option provides you with all the course content to work through at your own pace. 

Option 1-SINGLE PAYMENT
$737
*all prices in USD

  • Self-Paced Online Course on Branding Your Farm for Success 

  • Video Lessons with Replays Available supported by checklists & worksheets

  • Website Evaluation Group Strategy Session

  • 24/7 access to a supportive members only discussion forum away from the distractions of Facebook

  • BONUS - One hour consultation/strategy session with Kim ($100 value)

  • UPFRONT BONUS - Our 4 Steps to Profitable Shepherding  Training Videos yours to keep! ($97 value)

  • BONUS: Shepherd's Path Trello Board for accountability and tracking your progress ($40 value)

  • BONUS: six months free in Shepherd Mentoring with the option to continue ($270 value)


Option 1-PAYMENT PLAN
$395
/2 equal monthly payments
*all prices in USD

  • Self-Paced Online Course on Branding Your Farm for Success

  • Video Lessons with Replays Available supported by checklists & worksheets

  • Website Evaluation Group Strategy Session

  • 24/7 access to a supportive members only discussion forum away from the distractions of Facebook

  • BONUS: Shepherd's Path Trello Board for accountability and tracking your progress ($40 value)

  • BONUSOne hour consultation/strategy session with Kim ($100 value)

  • BONUS: six months free in Shepherd Mentoring with the option to continue ($270 value)


Option 2-Without Added Support
$375
/one time payment
*all prices in USD

  • Self-Paced Online Course on Branding Your Farm For Success 

  • Video Lesson with Replays Available

  • Work on your own with NO added support or discussion forum.


Becoming a Profitable Farm Just Got Easier

Here's how I will help you get there:

This lesson breaks down the mystery of brand identity into terms that you can understand.

In this module, we will hone in on what is important to you, what you are passionate about. We will begin to
dive into the core values. goals, and visions that are your driving force. It is these values and visions that set you apart from all other farms, giving you a clear identity and story your customers can connect with so they become your loyal following. 

First impressions are made in a blink of an eye and can have lasting effects on your farm business. In this module, we will build on the values and mission you identified in Module one.  You will learn how to put your best foot forward, and show what you stand for so customers come back for more.

Often, we do not put enough emphasis on our customer base. In this module, I will walk you through steps to identifying who your customers are that will connect with your brand. Now that you have developed a distinct vision and image, together we will look closely at how to position your farm business in your customers' hearts so that they will become loyal repeat customers.  

This final step in branding your farm begins with a clear and simple logo design that can be carried throughout all of your communications. In this bonus module, you will learn the importance of a consistent visual image and the different components that will develop the image and vision you want to portray to your customers. In this module, we gain wisdom and insight from experts who primarily work with farm businesses, helping them to establish their brand image. You will learn:

  • Common logo mistakes.
  • How to choose a graphic designer or web developer.
  • Common website mistakes.
  • What information needs to go on your farm website to effectively communicate your image and vision. 

Are you unsure exactly what products to offer from your farm? This module walks you through how to conduct simple marketing research which will help you see gaps in the market place. 

Then, you will go through a step by step process to build an annual marketing plan.

Shepherd Mentoring provides a carefully curated collection of shepherding resources. It also provides a private discussion forum away from the distractions of Facebook.

Sometimes you just have a few extra questions and need some one on one attention. I have built in an hour long strategy session so that we can get your questions answered and guide you in the right path. This may be used all at once or broken down into 2 separate 30 minute sessions. 

One of the most important tools for communicating your brand image is your website. In this group session, we will cover how to evaluate your own website. We will look at some of your farm websites and learn how to give them a professional edge. 

New Course Content!

Learn to write a Marketing Plan

I have added an entire new module dedicated to marketing and advertising!

Hey! I'm Kim Goodling.

I am one of those crazy sheep people and 
I love sharing my passion
 of everything sheep and wool with others! 
I teach other farmers who want to embrace the shepherding lifestyle. 
I support
them in their journey living with sheep, so that they have the information they need when problems and questions arise. 
I leave them feeling confident and empowered to make informed decisions.

Country Girl

As a child, I lived in the mountains where my family had a homestead. I grew up surrounded by kitties, dogs, horses, and even the neighbor's cows. 
My dad taught me that the inside of a horse's ears are soft to the touch, and that a hard days work is the best kind of day. 
My mom taught me the value of snuggling kittens & of growing your own food & being self sufficient.
I ran barefoot through the garden, and breathed deep of the fresh air. When I grew up, I missed the starlit nights and the mountain air.
My husband and I moved to Vermont from the Washington D.C. area and when we did....

It felt like coming home again. 

Here we raised our own family, homeschooled our 3 children, started a homestead & small BnB, and began our journey raising sheep.

If you're not sure how much longer you can go in the hole raising sheep,

then it is time to proactively set the course for your farm business and just say,

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